and now LLC
Designing Cultural Legacy from Flowers.
Flowers are not waste.
They are moments.
AND NOW transforms ceremonial
and event florals
into archival material —
crafted by hand, in limited editions.
We do not recycle.
We reinterpret.
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Philosophy
Floral Circularity
Floral Circularity is not about
sustainability trends.
It is about cultural continuity.
Flowers once held celebration,
memory, devotion.
We extend that meaning beyond the moment.
Through material transformation,
we design continuity —
where beauty does not end,
it evolves.
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What We Create
We operate as a limited design studio.
• Archival Floral Paper
• Bespoke Art Editions
• Brand-Integrated Circular Projects
• Exhibition Installations
• Legacy Pieces for Ceremonial Florals
Every project is custom designed.
No mass production.
No replication.
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Our Position
AND NOW is not a collection service.
We do not operate as a recycling vendor.
We design cultural assets.
Each collaboration begins with alignment
in philosophy and aesthetic integrity.
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For Enterprise & Luxury Brands
We collaborate with select partners
seeking to integrate circularity
into brand identity.
From ceremonial florals to exhibition
installations,
we design projects that translate sustainability
into cultural value.
Annual partnerships are limited.
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Limited Partnership
We accept up to five collaborations per year.
This allows depth, precision, and artistic control.
Selection is based on conceptual alignment.
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Pricing Philosophy
Our pricing reflects design,
material transformation,
and cultural integration.
It is not calculated by volume or weight.
Project proposals are shared
after initial consultation.
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Closing Statement
Flowers fade.
Meaning should not.
AND NOW designs what remains.
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The Origin of Floral Circularity
The beginning was simple.
Flowers, after ceremonies and events,
were quietly discarded.
Not because they lacked beauty —
but because their moment had passed.
We questioned that finality.
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From Moment to Material
Ceremonial florals carry presence.
Celebration. Tribute. Memory.
We began exploring whether
their meaning could be extended
through transformation.
After years of experimentation,
Japanese Floral Paper was born.
Crafted entirely from floral materials —
petals, stems, leaves —
each sheet holds the essence of its origin.
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Beyond Upcycling
This is not waste management.
It is cultural preservation.
Floral Circularity proposes
a new material language —
where temporary beauty becomes
archival presence.
Each piece is handcrafted,
textural, and irreproducible.
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Recognition & Development
Since 2020,
AND NOW
has developed floral-based works through
research, exhibitions, and collaborations.
In 2024,
a floral-derived paper artwork
received the Governor of Tokyo Award.
The studio was formally established
the same year.
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Present Direction
Today, AND NOW operates
as a design studio working with
ceremonial, exhibition, and brand florals.
We create limited projects
that integrate material transformation
into brand narrative.
Our focus is not scale.
It is depth.
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Vision
We envision a world
where florals are not discarded
but archived.
Where circularity is not a statement,
but a standard.
Where beauty continues.
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Final Note
AND NOW does not seek expansion
through volume.
We seek resonance.
Five collaborations per year.
Designed with intention.
Created to endure.
Expo 2025 Osaka, Kansai – Cultural Involvement
Prior to the official period of Expo 2025
Osaka, Kansai,
we independently initiated and curated
NFT Creators File,
a cultural program bridging digital art, physical materiality, and future-oriented expression.
The program was presented across independent studio exhibitions,
international art festivals, and TEAM EXPO–related platforms.
Notable presentations included:
– Japan International Art Festival, Daigo-ji Temple, Kyoto
Featured on NHK WORLD JAPAN
“CATCH JAPAN”
– Expo 2025 Osaka 500-Day-to-Go Event (ATC, Osaka)
– Multiple TEAM EXPO 2025 Meetings
– Matsumoto International
Art Exhibition “un do”
Covered by Shinano Mainichi Shimbun
– “NUDE THE TOKYO”
at Setagaya Art Museum
Through these initiatives,
we continued to explore the intersection of art, technology, and cultural continuity in the lead-up to Expo 2025.
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Key Developments
November 30, 2023
At the Expo 2025 500-Day Event (ATC, Osaka),
we formed foundational connections with:
– Fine Arts and Cultural Association
– Metaverse Education Research Institute
These encounters marked the beginning of collaborative cultural development
toward Expo 2025.
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July 2024
Establishment of and now LLC
To further formalize our commitment to a floral circularity framework,
we established and now LLC as a design studio dedicated to material culture and future-oriented circulation.
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January 2025
Co-Creation with JR East
(TAKANAWA GATEWAY CITY)
A project was confirmed to
upcycle celebratory flowers
from the March 27, 2025 “Machibiraki”
opening of
TAKANAWA GATEWAY CITY
into bespoke floral paper.
Expo 2025 – Official Period Activities
Future Life Village
May 6 – May 12, 2025
Theme:
Realizing a Floral Circular Society through
Next-Generation Technology
Exhibition components included:
– “Japanese Floral Paper”
produced from flowers that would otherwise
have been discarded
– Public art workshops using the material
– Immediate exhibition of completed works
within a metaverse museum environment
The installation connected physical
material circulation
with digital exhibition infrastructure,
bridging tangible craft and virtual space.
Conceptual framework:
Floral circulation
×
Artistic creation (analog & digital)
×
Experiential technology
→ Exploring future possibilities of circulation
and cultural production.
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Digital Art Presentations
within Expo 2025 Venue
– NFT Creators File
Digital Art Exhibition (on-site)
– Projection of dozens of works by
artists affiliated with the Fine Arts
and Cultural Association
– Cross-platform integration enabling movement
between different metaverse environments in
collaboration with the
Metaverse Education Research Institute
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♦︎ Parallel & Collaborative Activities During
Expo Period
– Digital art exhibition within the Metaverse
Education Research Institute booth
at Keihanna Expo
– “Osaka Expo Commemorative Exhibition – New Domains”
Tennoji Zoo / Osaka City Museum
of Fine Arts
– Metaverse exhibition within
TEAM EXPO Pavilion
– Floral paper workshop at
TEAM EXPO Pavilion Workshop Festival
– October 11, 2025
At the TAKANAWA GATEWAY CITY
exclusive
“Experiment for Life 100 Years Ahead”
event,
limited-edition bookmarks made from
upcycled celebratory flowers
were distributed to invited guests.
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♦︎ Positioning
Our involvement with Expo 2025
was not limited to exhibition.
It represented a continuous practice of:
– Transforming discarded flowers
into cultural material
– Integrating physical craft
with digital and metaverse environments
– Reframing sustainability
as material culture rather than waste
management
We operate as a design studio implementing
circular material narratives within
contemporary cultural contexts.